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Group of companies Obuv Rossii is a federal retail chain listed among ten largest operators in the Russian footwear market. The group’s main lines of business are footwear retail and wholesale.
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Company
Obuv Rossii group of companies - the federal footwear retailer - rank among the ten largest footwear retailers in Russia. Obuv Rossii was founded in 2003, the head office is in Novosibirsk. Currently the group of companies develops two networks and three brands:
Westfalika (mono-brand chain, middle-priced segment) - for more than 17 years on the market and according to the magazine Delovoy Kvartal is one of the most expensive and well-known brands in the region;
Peshekhod (economy-chain) - just for 4 years of existence has gained popularity in the regions whithout any special advertising support;
Emilia Estra - brand of not expensive youth footwear.
In 2010 Obuv Rossii staked on the development of its core chain Westfalika. In total the company opened 20 stores in different cities of Siberia and the Ural having invested more than 70 million rubles.The plans for the next few years - to raise the efficiency of the retail chain and actively explore the Ural and central Russia. In addition to the retail trend Obuv Rosii icludes the wholesale division that sells footwear all over Russia. In 2008 Obuv Rossii has launched a franchise program based on the wholesale direction and develops a network of partner stores under the brand Westfalika.
To ensure business growth Obuv Rossii uses various financial instruments such as bill program, consumer credit in retail chains, international letters of credit to finance transactions with suppliers.
In 2010 the company launched several new projects for the footwear market. Since autumn of 2010 a unique program of sales of footwear in installments without the participation of banks has been working in the chains Westfalika and Peshekhod. The range of the chains Westfalika and Peshekhod is expanding at the cost ofrelated products under their own brands.
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Obuv Rossii is represented by professionals who have been in footwear business for many years and who know it in detail. For each business line developed by Obuv Rossii, no matter if it’s production or retail, an independent management team, (or team of brand-managers and designers) is formed. This allows treating some projects more carefully, thinking thoroughly over effective business decisions and achieving the highest results.